The people of Lynchburg have been using dry rubs to enhance the flavor of their meats before the turn of the century. For an extra flavor, they decided to add a little of their local Tennessee Whiskey. This is an excellent seasoning & marinade  for smoking, grilling, frying or oven roasting pork chops, beef roast, chicken and lamb chops. Coat meat with olive or canola oil and seasoning covering all areas thoroughly. Rub seasoning into meat several hours or overnight before cooking. This will allow the seasoning to seep into the meat and during cooking will seal in the natural juices and flavor.